Some understand what their “Digital Footprint” is, but how many are aware of their “Digital Shadow?”  The term has existed for over a decade and consists of indirectly provided but related data.  Your Digital Shadow is information about you, akin to metadata.  Sources include CCTV footage, phone records, internet searches, others’ social media posts, and more.  Interestingly, this Digital Shadow is much larger than you think with an untold number of known (and possibly unknown) places containing a wealth of your private and sensitive information.  It is critical those possessing this data protect it; third party privacy must be considered.

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